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Dodge sales tactics to get your perfect kitchen for your dream budget, big or small
TACTIC
Their official price books for all big companies from Magnet to Tom Howely are set at premium rates so they can offer heavy discounts of up to 60%!
DODGE
Don't be shy about politely asking for discount, they're waiting for you to ask those magic words and the more they like you, the more they'll give!
TACTIC
The most common place for budget kitchen companies make their profits is by offering a fitting service. This is very convenient and very tempting, however, be careful as it can quickly wrack up costs. Additionally, any problems such as poor workmanship are deferred to headquarters, so it is difficult to get a personal service and quick resolutions.
DODGE
Find your own trades and you'll have a high quality fit with quick accountability for sorting any issues.
TACTIC
Top management set monthly, quarterly and annual sales targets. Head of departments are often being pushed to hit these targets and so are more willing to offer bigger discounts to hit these targets.
DODGE
You'll often get the best price by waiting until the end of the month when they know whether they need to discount harder to hit that months target (so it won't always be valid early the next month). Don't be shy about asking if there is any more they can offer, if you're polite, they're often waiting for you to ask that magic question. However, heavy discounts are often only able to be held for short periods of time as a way to close the deal so play along and only ask if you're ready to commit.
TACTIC
These large companies employ sales people, not designers, so their job is to sell you lots of cabinets quickly, not to take the time to design a layout that works for you, your family and your budget.
DODGE
Have your kitchen designed independently and with no hidden agendas so that you can get a well designed kitchen for the budget of your choice. This is where The Kitchen Lady's independent and flexible design services help you to expertly design the kitchen of your dreams with all the time and care you desire.
TACTIC
Busy kitchen season is just after the Easter holidays and between September and Christmas.
DODGE
Buy in the quiet times between January and March or over the Summer Holidays when it will be harder to hit those sales targets and so bigger discounts are available.
TACTIC
They want your custom!
DODGE
Be honest about what price you want to pay and give the sales person the chance to hit that target. It's hard to offer big discounts for the sake of it but if you offer a target, they will often bend over backwards rather than say no.
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